He Whakaputanga is a source of immense pride to Iwi Māori.

It symbolizes the fact that Māori never ceded sovereignty

Te Kara (The Flag): The United Tribes flag chosen in 1834 remains a potent symbol of Māori independence and is frequently flown at protests and significant Māori gatherings.

To Aotearoa apparel it is a tohu (symbol) to be proud of, one that asserts Māori independence and self autonomy.  Something that Aotearoa apparel strives to be recognized as. 

A Māori owned and operated clothing label that creates quality kākahu that personifies the essence of tino rangatiratanga.